Let’s be honest: toilets don’t usually get much attention—unless they’re Japanese. Toto’s Washlet became a cultural icon and an international trendsetter thanks to its quirky TV commercial from 1982. It started as a pricey oddity (and some face spray for early testers), but now Toto’s high-tech bidet-equipped toilets are in 80% of Japanese homes, hotels, and public restrooms.
Skeptics worldwide have been converted with heated seats, exact water sprays at exactly 100.4°F, automatic lid openings, and self-cleaning features—including Drake, who gave DJ Khaled 4 of these futuristic thrones. Boosted by pandemic-driven toilet paper shortages and a newfound appreciation for hygiene, Toto hopes to replicate its success in the States. Toto is confident that its US presence will triple by 2027, despite tariff challenges. Next stop? Your bathroom.
