Pistachios aren’t just nuts anymore; they’re a global obsession. Demand has jumped dramatically since Dubai’s viral pistachio chocolate went viral. Yelp searches for “pistachio chocolate” have skyrocketed by 8,942% (yep, that’s real), and pistachio lattes are up 128%.
You’ll find pistachios in everything from ice cream to Rice Krispies treats, thanks to their beautiful color and Instagrammable charm. Pistachio farmers are enjoying record profits—they’re selling them at a 17% price hike ($10.50/lb) right now. Will this green obsession last, or will pistachio prices crash with an enormous harvest? Either way, it’s nuts out there.
