The Weird World of America's Protein Obsession The Weird World of America's Protein Obsession

Protein Nation

The Weird World of America’s Protein Obsession

You can drink protein iced tea, crunch protein tortilla chips, and even sip “Swoleberry” spiked protein seltzers these days. Everything from coffee to ketchup has been infused with protein. The experts debate whether this protein overload is helping us, but companies definitely are—after all, nothing says “healthy” like protein-infused donuts, right?

In fact, 71% of Americans try to eat more protein, even though most eat far more than the recommended amount per day (around 0.36 grams). The problem? It doesn’t help unless you’re strength training or aging, experts say. For most people, downing protein-loaded candy bars won’t lead to health—just confusion and bloating.

In Context: It’s the drink Americans can’t live without.

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