Apple’s WWDC kicks off today, but instead of hype, there’s a cloud of skepticism hanging over the company. Following years of big announcements—from the Vision Pro headset to Apple Intelligence—Apple has now started backpedaling. Apple Intelligence has turned into an embarrassing vaporware fiasco, and a judge is grilling Tim Cook directly about the app store.
Meanwhile, Google and OpenAI are speeding ahead in the AI race, leaving Apple scrambling to catch up. Expect Apple to quietly sidestep last year’s promises at WWDC as they’re focusing on small changes like rebranding existing tools as “AI-powered.” Can Apple woo developers back with incremental steps, or will they demand something more?
