OpenAI Bets Big on Beauty and Brains OpenAI Bets Big on Beauty and Brains

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OpenAI Bets Big on Beauty and Brains

Yesterday, OpenAI announced it was buying AI-driven hardware startup io for $6.4 billion, a move straight out of Silicon Valley’s wildest dreams. OpenAI’s largest deal fuses Ive’s iconic design brilliance—think iPhone, iPad, and MacBook Air—with cutting-edge AI.

​Ive‘s team will now lead OpenAI’s ambitious move into hardware, hinting at future devices that seamlessly integrate AI. In 2026, we’ll see the first groundbreaking gadget from this alliance. In the meantime, Apple is left wondering if its former star designer might reinvent tech again.

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