About 3 in 10 Americans turn to astrology, tarot cards, or fortune-tellers at least once a year (and I’m one of them). Don’t worry, we’re not basing our mortgages on Mercury’s last retrograde—only about 1% take these cosmic hints seriously enough to guide their lives.
There’s a booming astrology industry, pulling in $2.3 billion a year. Its biggest fans? Women and the LGBTQ+ community, where almost half check horoscopes regularly. Skeptics tend to be older, richer, and more conservative. Shocker.
So, next time someone rolls their eyes at your zodiac obsession, tell them it’s practically American. Who doesn’t love cosmic guidance when the real world is… well, the real world?
