Google just lost its second big court case in a year for illegally protecting its monopoly over online ad tech—the invisible machine that powers most of the internet economy. Using its dominance, the company jacked up prices, locked out competition, and violated antitrust laws.
Google claims it’s simply offering “simple, affordable, and effective” tools, but regulators don’t buy it. The next phase? Possibly forcing Google to break off parts of its ad business — and the ripple effects could go global.
