Nationally, customers let their roots grow out and cut weeks off their regular appointments to trim costs. It’s “recession hair”—women can save money by switching to lower-maintenance cuts, skipping foils, or even DIYing their color.
Sure, a few folks still splurge for a little self-care therapy, but stylists say the mood is eerily similar to 2008 when blowouts went away and “at-home mishaps” kept colorists busy. In hard times, we may give up deep-tissue massages before we ditch the salon, but we’re all looking for ways to keep beauty on a budget.
